Wild West End Garden shortlisted for award

Wild West End Garden shortlisted for award

We are super excited that the Wild West End Garden has been shortlisted for Healthy Street of the Year at the Healthy Streets awards.

Project Centre Ltd was delighted to be selected by the New West End Company (NWEC) to act as the Principal Designer for the innovative and RHS Chelsea Gold winning Wild West End Garden in Old Quebec Street, London, which opened in July.

The Wild West End Garden was created with NWEC and the Wild West End, a partnership between The Portman Estate, Baker Street Quarter Partnership and Marble Arch Partnership BID to create more green space in the area.

The partnership aims to improve urban green infrastructure to improve air quality, create greater connections with nature as well as encourage wildlife back into this part of London.

Project Centre undertook the project management, the detailed design of the pergola and supporting structure for the green walls; the layout of the garden; and an accessibility audit to ensure the garden was accessible to everyone.

We also undertook a traffic and pedestrian survey that showed that Old Quebec Street had a high pedestrian footfall with more than 600 people per hour during peak times. Traffic analysis showed that over 50% of vehicles using Old Quebec Street were using the street as a rat run to avoid the signalised junctions in the surrounding area, meaning that pedestrians were unnecessarily exposed to more vehicle emissions. Using this analysis, we found a suitable location for the garden.

Meeting the Healthy Streets indicators

The Wild West End Garden demonstrates that in a dense urban area, with traffic it is possible to create a green oasis. The garden contributes to the ten Healthy Streets indicators:

  • A section of Old Quebec Street is now temporarily closed to vehicular traffic for 18 months until December 2019. By removing traffic on this street, a rich habitat for wildlife has been created (things to see and do) and air quality has improved (clean air). The road closure has also created a safe and easy place to cross and reduced noise levels.
  • We have provided a new, calm public space where those living working and visiting feel relaxed and safe.
  • The garden now includes a wide array of shrubs and 11 new trees in planters has transformed the street from a standard London street into a living, green space. The garden helps to improve air quality, encourages bio-diversity and provides users with shade and shelter. The garden relocated from The RHS Chelsea Flower Show will be insitu for 18 months until the end of 2019. The ferns and plants were specifically chosen to help remove pollution and include acers and Chinese dogwood trees which should have a positive impact on air quality. The trees will provide shelter and seclusion from the bustling urban surroundings, with vibrant planting beckoning visitors from surrounding streets.
  • Seating provides passersby and visitors with a place to stop and rest in a comfortable and calm environment, just minutes from Oxford Street (pedestrians from all walks of life).
  • Strategic location near Oxford Street, Marble Arch station, Santander bikes dock station and existing cycles stands will encourage visitors to walk, cycle and use public transport (people choose to walk, cycle and use public transport)


Good luck to all those shortlisted. The winners will be announced at an award ceremony on Friday 12 October.