Faith Coles Attends Modeshift Convention

Faith Coles Attends Modeshift Convention

We were delighted to attend the annual Modeshift Convention last week. This year’s subject was ‘removing the barriers of sustainable travel’ and we were excited to hear several speakers share their expertise in this increasingly prevalent field. The two-day event featured several sessions from removing barriers in cycling to focuses on school and educational establishments, hosted by experts in the field. For example, session two introduced the topic and was hosted by Chris Ward, travel plan officer at Suffolk County Council, while Joe Green with Birmingham Council was speaking about using Modeshift Stars to support delivery of business travel plans.

The comments and insights generated here will influence the industry dramatically by changing the way we think about delivering travel plans. Over two hundred delegates from every corner of the country attended with the shared goal of learning and sharing best practice to combat obstacles in sustainable travel. This included bringing cycling and active travel into communities instead of waiting for them to come, enabling people to make the changes they want to see by providing access to bikes, training etc. and better leadership in the government that makes these issues a priority. They also explored using technology, such as fitbit’s or the apple watch, to promote healthy travel.

Modeshift is a non-profit organisation aiming to promote increased levels of safe, active and sustainable travel which causes shifts within widespread travel behaviour. This is achieved by supporting sustainable travel practitioners and their ideals. We are very impressed by their ethos and their presence in the travel community, and we hope they continue to campaign for healthier streets and transport.